Online Subscription Contact Lens Brand Hubble Expands Internationally

Hubble, a US e-commerce company that offers a subscription service for its own brand of contact lenses, has announced the second wave of global expansion with a launch in the U.K. Following Hubble’s August 2017 debut in Canada, the U.K. launch is the next step toward global expansion, with plans to bring the subscription services to other countries in Europe in 2018, according to the company.

The start-up offers its own Hubble brand of daily disposable contact lenses at a price of US$30 per month. The company first began publicly offering subscriptions in late 2016, and it is currently offering a first order of a monthly supply for just US$3 shipping and handling fee. On its website, Hubble also offers to help consumers find a doctor in their area once they fill out an information form.

Hubble has a partnership with Taiwan-based St. Shine Optical, which is a lab approved by the Food and Drug Administration, to produce its contact lenses. 

The company launched in the U.S. in November 2016 with a mission to make buying high-quality daily contact lenses affordable and convenient. The subscription service offers contact lenses to consumers at a fraction of the cost of leading contact lens brands.

Hubble said it is one of the fastest growing direct-to-consumer e-commerce start-ups in the U.S. and the company continues to grow 20% month over month. Hubble has received more than $30 million in venture capital financing, allowing the company to purchase additional inventory to accommodate the growing subscriber base and to fund the company’s international growth strategy.